Tag Archives: Motivation

The Doctor is Out

10 Jul

Psychiatric BoothAdmit it. We all know a lot better, a lot of the time. People know that sitting around all day isn’t the best thing for one’s health, but here we sit. We know that the label says there are 6 servings of macaroni and cheese in the box, but it really divides better by 2 or 3. We know that being distracted while driving isn’t the safest thing, but we text and we do our makeup and we fiddle with the radio and we play our ukuleles while we drive, anyway. And when it comes to information and data, of course we know that it’s best to back-up our files in multiple places and formats, to name our files a certain way so that we can find things easily, and to write down instructions and practices so that we, or others, can repeat what we did the first time. Of course we know these things because let’s be honest, it’s common sense. But… we don’t.

Personally, I get incredibly frustrated at librarians who think we’re adding something important to the world of data management, just by teaching people these notions that really are common sense. I think that there’s something more that we need to do and it involves understanding a thing or two about the way people learn and the way they behave. In other words, lacking a behavioral psychologist on your research team, librarians would do well to study some things from their camp and put them to use in our efforts at teaching, providing information, helping with communication issues, and streamlining the information and/or data processes in a team environment.

I’m preparing to teach a course in the fall and thus I’ve been reading some things about instructional design. In her book, Design for How People Learn, Julie Dirksen explains that when you’re trying to teach someone anything, it’s good practice to start by identifying the gaps that exist “between a learner’s current situation and where they need to be in order to be successful.” (p. 2) Dirksen describes several of these gaps:

  • Knowledge and Information Gaps
  • Skills Gaps
  • Motivation Gaps
  • Environment Gaps

More, I believe she hits the nail on the head when she writes, “In most learning situations, it’s assumed that the gap is information – if the learner just had the information, then they could perform.” I know that I fall into this trap often (and I bet that I’m not alone). I believe if I teach a student how to conduct a solid search in PubMed, that’s how they’ll search. I show them a trick or two and they say, “Wow!” I watch them take notes. I help them set up their “My NCBI”  account. We save a search. They’ve got it! I feel like Daniel Day Lewis in the movie, There Will Be Blood, “I have a milkshake and you have a milkshake.” I have knowledge and now you have the knowledge. Success!

Now if you do any work that involves teaching students or clinicians or researchers or anyone, you know not to pat yourself on the back too much here. I teach people, my colleagues teach people, all of our many colleagues before us (teachers, librarians at undergraduate institutions, librarians at other places where our folks previously worked) teach people. We all teach the same people, yet we keep seeing them doing things in their work involving information that make us throw up our hands. How many times do we have to tell them this?! 

Well, maybe it’s not in the telling that we’re failing. This is where I think understanding and appreciating the other gaps that may exist in the situations, addressing them instead of simply passing along information, could lead us to much more success. And this is where we could use that psychologist.

Earlier this week, I tweeted that I was taking suggestions for what to rename the systematic review that I’ve been working on with my team, for it is anything but systematic. A’lynn Ettien, a local colleague, tweeted back the great new name, “Freeform Review.” I loved that. Another colleague, Stephanie Schulte, at the Ohio State University, offered up a really helpful link to a paper on the typology of reviews. But it was what my colleague, Eric Schnell, also at OSU, tweeted that led me to this blog post:

Schnell

BINGO! Every person on my team knows what the “rules” are, but they keep changing them as we go along. I spend time developing tools to help this process go more smoothly, but still get a bunch of notes emailed to me instead of a completed form. I give weeks to developing a detailed table of all of the elements we’ve agreed to look at. Except this one. Oh, and this. Oh, and should we also talk about this? I put my head down on the table.

But Eric is exactly right. This is how most people deal with information. This is how we work. And it’s not a matter at all of people not knowing something, but rather it’s a problem of people not doing something. Or better put, not doing something differently. Sometimes people do lack knowledge. Many times, people lack skills – something that a lot of practice can fix. But an awful lot of time, what we really need to address are the gaps that have nothing to do with knowing what or how to do something.

Why won’t my people use the forms I’ve created and the tables that I’ve prepared? They said that they liked them. They said they were what they wanted. So… what’s the problem? I think it’s something that each of us who works in this field of information wrangling needs to become proficient at, i.e. learning to see and address all of the gaps that exist. At least the ones we can.

And I, for one, am still learning. 

 

Back Tracking

31 Jan

As promised earlier in the week, I’m checking back in today with some thoughts on my Information Seeking Behavior Tracking experiment. As you might imagine, it wasn’t the easiest task. It’s hard to pay attention to all that you’re doing during the day that relates to looking for information, particularly when you’re in the information business. That said, I think I did well enough to draw a few conclusions:

  1. I don’t use my library’s website very much.
  2. I use Google a lot.
  3. I get side-tracked often, thanks to having so much information pushed at me during the day.*
  4. I still use the old fashioned, “first-hand experience” method of answering some questions that I have. For example, one day I didn’t even look at my Weather Bug app to see the temperature before taking my puppy for her morning walk. Instead, I just went outside to discover it was cold.
  5. I use social media to both give and receive information. As it should be.

*If I call this divergent information behavior, it probably sounds better, doesn’t it?

Of course, the first two items on my list help me appreciate the behavior of many of our patrons. My library’s website is filled with valuable information, but I don’t use it often because (a) I believe that I know where to go for the information I need (library bypass – guilty as charged), and (b) I’m lazy. I don’t want to go through multiple layers to get to the things I need. And I don’t think that I’m all that different from most of the folks who use our library. I also generally get “good enough” information by quickly searching the Internet (I use Google) and following one of the top 3-4 results. There may well be better information out there, but “good enough” is good enough. 

This brings me back to the question that I’ve been asking for awhile, the question that led me to track my behavior in the first place. As a librarian, I spend valuable time and effort packaging the best resources for my patrons. I create subject guides, websites, flyers, handouts, emails, and posters. I teach classes and give presentations. All of these are efforts to let students and faculty and researchers and staff know what’s available to them, but I’m not very convinced anymore that it’s the best way to get the message out. I’m not suggesting that I quit doing those things, but I do believe that I need to think as much, if not more, about how I get the message to patrons as I think about what the message is in the first place.

This morning, I read an article entitled, “Design Dimensions Enabling Divergent Behavior across Physical, Digital, and Social Library Interfaces” (Bjorneborn, L., Persuasive Technology, Lecture Notes in Computer Science, Volume 6137, 2010, pp 143-149). Citing the work of B.J. Fogg and Stanford University’s Persuasive Technology Lab, Bjorneborn writes,

Human behavior may be seen as a product of three factors: motivation, ability, and triggers. … Motivation includes information needs and interests. Ability includes information literacies to navigate with integrated body and mind through physical, digital, and social information spaces. Triggers include convergent and divergent design dimensions that may stimulate convergent and divergent information behavior.

Our patrons come to us with motivation and we concentrate a great deal on improving their ability to navigate our resources, but how about triggers? What are the triggers that we have in place to make them use our resources, including US. How do I trigger people to call me for help? How do I trigger them to think of me when they’re in need of something that lends itself to my expertise? How do I put myself – how do we put all of our library resources – in the pathways of our patrons’ information seeking routines?

These are important questions that I don’t know we’ve spent much time thinking about and addressing. I also think that they become all the more important as we’re seeking to do new things and provide different services that don’t easily trigger “librarian” in someone’s mind. We reaped the benefits of the “book = library/librarian = book” connection for a good, long while, but when we’re trying to sell services like data management, that connection isn’t there. We need triggers.

Bjorneborn concludes his paper noting that, “Persuasive design may bridge ‘affordance gaps‘ between users’ perceived affordances and designers’ intended affordances.” Put another way, maybe librarians need to look to the literature of design, psychology, and maybe even the “Science of Shopping” to help us fill and/or bridge the gaps between what we want our patrons to know about us and what they do know.

A Snippet of My Tracking Tracker

A Snippet of My Tracking Tracker